After studying history at Oxford University and with an MBA from Henley, Helena has spent the majority of her career leading high-end beauty brands within LVMH, Shiseido, L’Oreal and Unilever, building and re-designing international organisational structures and teams, while defining and communicating luxury brand equity, supported by operational excellence. Recent highlights include launching Rihanna into the world of beauty; lowlights include too much time in the air. She is currently International President at Huda Beauty. Helena lives in London with her two teenagers, Zachary and Mollie, is a Governor of KSB and Hazlegrove and is co-founder of HennaBecca Luxury Accessories. Her passions include scuba diving, adventure travel and delicious food.